How to Improve SEO with a WordPress Website Audit

Hi, I’m Sumit Dangashiya, a consultancy expert from Vision Infotech. If you’re running a WordPress website and want to generate more leads, improving your SEO (Search Engine Optimization) is a smart way to do it. SEO helps your website rank higher on Google, bringing in more visitors who can turn into leads and customers. Today, I’ll guide you through a simple, step-by-step WordPress SEO audit to make your site shine. Let’s keep it easy and actionable so you can start seeing results.

Step 1: Why SEO Matters for Your WordPress Site

SEO is like a free ticket to get more eyes on your website. When people search for things you offer—like “best web design services” or “affordable online courses”—you want your WordPress site to pop up on Google’s first page. If it’s hidden on page 10, no one will see it. An SEO audit checks what’s working and what needs fixing, so you can climb the rankings and get more leads. At Vision Infotech, we’ve helped tons of businesses do this, and I’ll share the same steps with you.

Step 2: Test Your Website Speed

A slow website drives people away—and Google doesn’t like it either. To check your speed, use a free tool like Google PageSpeed Insights. Just enter your WordPress site’s URL and see your score. It’ll also show what’s slowing you down, like big images or too many plugins.

Fix it:

• Compress images with tools like Smush or ShortPixel (WordPress plugins).
• Remove plugins you don’t use—go to your dashboard and deactivate them.
• Use a fast WordPress theme (like Astra or GeneratePress).

A speedy site keeps visitors happy and boosts your SEO.

Step 3: Pick the Right Keywords

Keywords are what people type into Google to find you. If you’re a photographer, they might be “wedding photographer near me” or “family photo sessions.” To find good ones:

• Use free tools like Google Keyword Planner or AnswerThePublic.
• Type in what you offer and see what’s popular.
• Choose keywords with decent searches but not too much competition.

Fix it:

• Add these keywords to your page titles, headings, and content.
• Keep it natural—like “Book your wedding photographer today!”

Keywords are how customers find you, and we at Vision Infotech swear by them for lead generation.

Step 4: Audit Your Pages and Posts

Your WordPress pages and blog posts need to be SEO-ready. Check each one:

• Titles: Are they clear and keyword-rich? Instead of “Services,” try “Affordable Web Design Services.”
• Content: Is it unique and helpful? Don’t copy—write your own words and use keywords smartly.
• Images: Do they have alt text? This is a short description (like “web designer working on laptop”) that helps Google understand your pictures.

Fix it:

• Update weak titles and content in your WordPress editor.
• Add alt text to images—click the image in the editor and fill in the “Alt Text” box.

Strong pages rank better and turn visitors into leads.

Step 5: Check Your Site Navigation

Your WordPress site should be easy to explore. If visitors or Google can’t find what they need, they’ll leave. Look at:

• Are your menus clear? Like “Home,” “Services,” “Blog,” etc.
• Can people reach any page in 2-3 clicks?
• Does your site work well on phones?

Fix it:

• Update your menu in WordPress under Appearance > Menus.
• Link related pages (like “Read our latest blog” to your blog page).
• Test your site on your phone—Google loves mobile-friendly sites.

A simple layout keeps people around longer, which is great for SEO.

Step 6: Use a Blog to Boost Traffic

A blog on WordPress is a secret weapon for SEO. Writing posts about your niche brings in people searching for answers. For example, if you sell fitness gear, write “Top 5 Exercises for Beginners” and link to your products.

Fix it:

• Post 1-2 articles a month with your keywords.
• Add a “Shop Now” or “Contact Us” button to catch leads.
• Keep it short and helpful—no one likes long, boring reads.

Blogs give Google more to rank and build trust with visitors.

Step 7: Find and Fix Broken Links

Broken links lead to “404 Not Found” pages, and they annoy both visitors and Google. To spot them:

• Use a free tool like Broken Link Checker (a WordPress plugin).
• Or check Google Search Console for crawl errors.

Fix it:

• Redirect broken links to working pages with a plugin like Redirection.
• Delete links that don’t matter anymore.

Fewer errors mean better SEO and a happier audience.

Step 8: Get Backlinks to Your Site

Backlinks are when other websites link to yours. Google sees this as proof your site is trustworthy, so it ranks you higher. To get them:

• Ask bloggers in your niche to review your services.
• Write a guest post for another site and include a link back.
• Add your site to directories like Google My Business or industry listings.

Fix it:

• Aim for 1-2 quality backlinks a month.
• Skip shady sites—focus on legit ones.

Backlinks take effort but pay off big for SEO and leads.

Step 9: Set Up Analytics Tools

You need data to know what’s working. Install:

• Google Analytics: Shows how many visitors you get, where they come from, and what they do.
• Google Search Console: Tells you which keywords bring traffic and if Google sees any problems.

Fix it:

• Add these tools with plugins like MonsterInsights.
• Check them weekly—if something’s off, tweak your site.

At Vision Infotech, we use data to grow websites—you should too!

Step 10: Keep Your Site Fresh

SEO isn’t a one-and-done job. Google likes active sites, so every few months:

• Run this audit again.
• Search for new keywords to target.
• Update old posts or pages with fresh info.

Fix it:

• Set a calendar reminder to check your SEO every 3 months.
• Be patient—SEO takes time but brings steady leads.

Wrapping Up from Sumit at Vision Infotech

Improving your WordPress SEO is simple when you break it down—speed up your site, use smart keywords, fix your pages, and keep Google happy. More traffic means more leads, and that’s what we at Vision Infotech love to see. If you need a hand, reach out to us—we’d love to help your WordPress website development grow and bring in those leads. Let’s make your website a lead-generating machine!

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